책소개
<여론> 영문판.
1922년에 출간된 월터 리프먼의 정치 에세이.
제1차 세계대전 때 선전원으로 활동하며 여론(與論) 조작의 참상을 목격한 저자는 여론을 사회심리학적 현상으로 보고 그 비합리성을 강조하였다. 사람들은 조작되거나 왜곡된 정보를 믿도록 설득되고 무의식적으로 길들여진다고 지적하면서, 현대 사회에서 건전한 여론은 환상에 지나지 않는다고 주장하고 있다.
목차
TO FAYE LIPPMANN
PART I. INTRODUCTION
1. The World Outside and the Pictures in Our Heads
PART II. APPROACHES TO THE WORLD OUTSIDE
2. Censorship and Privacy
3. Contact and Opportunity
4. Time and Attention
5. Speed, Words, and Clearness
PART III. STEREOTYPES
6. Stereotypes
7. Stereotypes as Defense
8. Blind Spots and Their Value
9. Codes and Their Enemies
10. The Detection of Stereotypes
PART IV. INTERESTS
11. The Enlisting of Interest
12. Self-Interest Reconsidered
PART V. THE MAKING OF A COMMON WILL
13. The Transfer of Interest
14. Yes or No
15. Leaders and the Rank and File
PART VI. THE IMAGE OF DEMOCRACY
16. The Self-Centered Man
17. The Self-Contained Community
18. The Role of Force, Patronage, and Privilege
19. The Old Image in a New Form: Guild Socialism
20. A New Image
PART VII. NEWSPAPERS
21. The Buying Public
22. The Constant Reader
23. The Nature of News
24. News, Truth, and a Conclusion
PART VIII. ORGANIZED INTELLIGENCE
25. The Entering Wedge
26. Intelligence Work
27. The Appeal to the Public
28. The Appeal to Reason