책소개

우리나라의 산업구조가 기술기반의 고부가가치 산업으로 변모되고 있는 현시점에서 기술경영(MOT: Management of Technology) 주제가 크게 주목받고 있다. 본 서적의 주요 내용은 다음과 같이 구성되어 있다. 우선 기술 사업화에 대한 개요를 설명하고 기술사업화의 대상이 되는 기술이 사업화가 가능한 수준인지를 평가해보는 기술완성도 평가의 모델을 제시하였다. 이후 기술사업화를 위한 구체적인 방안과 기술사업화의 프로세스에 관해 설명하였다. 또한 기술사업화의 성과를 다방면에서 측정 평가하는 기술의 사업성 분석에 대한 절차와 방법들을 제시하였다. 끝으로는 기술사업화를 가능하게 한 해당 기술에 대해 그 화폐적 가치를 평가하는 기술가치평가의 다양한 방법론들에 관해 설명하였다.

이 책은 이론적 내용을 뒷받침하는 30여 건에 이르는 실제 사례와 각 세부 주제별 실습문제 풀이는 물론 종합적인 사례문제에 대한 해결 과정을 제시함으로써 학습에 필요한 이해를 돕고자 하였으며, 기술사업화와 관련된 분야에 종사하는 현장 실무자들에게도 더욱 실질적이고 구체적인 내용이 되도록 노력하였다

저자소개

목차

서문 ● 5

제1장 기술개발과 기술사업화
1. 기술사업화의 프레임워크 · ···················································· 16
2. R&D 생산성의 모델 ·························································· 24
3. 4세대 R&D (R&BD) · ························································· 33
4. 와해성 혁신 ··································································· 42
  연습문제· ······································································· 54

제2장 기술완성도 평가
1. 기술완성도의 평가 요소 ······················································· 62
2. BMO 평가법 · ································································· 77
3. 신기술의 하이프 사이클 · ····················································· 89
  연습문제· ······································································ 104

제3장 기술사업화 방안
1. 기술사업화의 유형 ··························································· 110
2. 프로젝트 NABC · ···························································· 118
3. 사업모델 · ···································································· 123
4. 기술이전 및 기술판매 · ······················································· 130
5. 사업계획서 ··································································· 134
6. 기술사업화 프로세스 ························································ 139
  연습문제· ····································································· 149

제4장 기술의 사업성 분석
1. 사업성 분석의 체계 · ························································· 158
2. 시장성 분석(Market Feasibility) ·············································· 165
3. 기술성 분석(Technology Feasibility) · ········································ 172
4. 경제성 분석(Financial Feasibility) ············································ 177
5. 손익계산과 원가분석 · ······················································· 180
6. 현금흐름(Cash Flow)과 할인율(Discount Rate) ······························ 187
7. 경제성 판단의 지표 · ························································· 192
8. 경제성 분석 실습 · ··························································· 198
  연습문제· ······································································ 207

제5장 기술가치평가
1. 기술가치평가 개요 · ·························································· 220
2. 기술가치평가의 방법론 · ····················································· 225
3. 기술기여도의 평가 · ························································· 234
4. 기술가치의 산정 실습 ······················································· 240
  연습문제· ······································································ 249

부록 - 사업계획서 사례 1
1. 사업타당성 분석의 개요 · ···················································· 255
2. 계획사업의 개요 · ···························································· 259
3. 부문별 사업계획 · ···························································· 262
4. 계획 사업의 기술성 분석 · ··················································· 271
5. 계획사업의 시장성 분석 · ····················································· 275
6. 수익성 및 경제성 분석 ····················································· 286
7. 자금수지, 성장성 및 위험요소 분석 · ······································ 297

부록 - 사업계획서 사례 2
1. 과제 개요 · ·································································· 303
2. 고객요구사항 · ······························································ 304
3. 과제 개요 · ··································································· 305
4. Photo Chuck 개요 ·························································· 306
5. 시장 동향 · ··································································· 311
6. 역량분석 ····································································· 315
7. 시장 진입 전략 ································································ 315
8. 사업일정 · ···································································· 316
9. Photo Chuck 핵심 기술 · ····················································· 317
10. 제조공정 · ··································································· 317
11. 투자내역 · ··································································· 318
12. 사업성분석 · ································································ 319

찾아보기 ● 321

연습문제 정답 ● 329